I like to create work that means something….and this commercial project was no exception. The images were to be used on the client’s website and for general promotional purposes. My job is to create images that evoke emotion and connect with the person viewing the images from the other side of the screen. I wanted the viewer to get a sense of the character and personality of the guy in front of my camera. I put myself in his customer’s shoes by creating images that would communicate trust and confidence, approachability with professionalism in an authentic way.